It’s rare people will be as frank about the inspiration for their business as Mark Kavanagh is. The 23-year-old Enniscorthy native founded Wexbury, a strawberry-infused spirit that is trying to bottle the spirit of a Wexford summer, while doing an MBA in UCD’s Smurfit School of Business. In eighteen months, Wexbury has gone from an idea to a pink vodka that is stocked in pubs and bars, Dunnes Stores and SuperValu, and has sold 7,500 bottles to date. But rather than having a passion for the product, Kavanagh had an idea for a brand’s marketing strategy – the commercialisation of…
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