Sometimes, numbers don’t tell the whole story. Take the twitter account of Circulate, a Dublin company that has tweeted just 189 times and boasts a paltry 414 followers. Yet despite its miserly social media presence, Circulate is at the forefront of digital marketing strategies and social campaigns for the international music industry. From its industrial chic, brick fronted headquarters in Dublin’s Portobello, Circulate’s team of 12 staff collaborate with major labels such as Sony Music, Universal Music and EMI, helping build brand awareness for underground artists, DJs and music events. Take the case of Faithless, the British electronica band that…

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