Earlier this year, WhatsApp changed its terms and conditions. By accepting the new terms, users were subjected to increased mining of their data: location, tracking, linking Facebook and Instagram activity (they are all owned by Facebook), and more. At the time this caused a palpable stir, which has since faded. Several of my close circles panicked and I knew when my own mother (a technophobe) asked me how to install Signal, a competitor that offers increased privacy, that data and privacy had finally hit the mainstream. How did she even know of the existence of Signal? What did she understand…

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