It was a critical pivot at a crucial moment. Andrew O’Shaughnessy, the founder and chief executive of Poppulo, had watched his business tick along for four years with revenues flat-lining. O’Shaughnessy told participants in the Founders Series by KPMG Private Enterprise that his breakthrough business moment was when he changed his business almost overnight, transforming it into a rapidly growth business with blue-chip clients such as Rolls Royce, Bank of New York, HSBC and LinkedIn. The pivot his business made was from email marketing to internal communications. The decision transformed Cork-based Poppulo into a rapidly scaling business. “Research shows that…

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