Start-up guru Eric Ries first popularised the concept of pivoting in business in a June 2009 blog post. “The concept of the pivot,” he explained is “the idea that successful start-ups change directions but stay grounded in what they’ve learned. They keep one foot in the past and place one foot in a new possible future.” Over the years I have heard many stories of how and why Irish businesses have pivoted. Few, however, can match that of Cork-based 8 West Consulting. In 2010, the company’s joint chief executive John Murphy broke various bones in his body after falling 200…
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