Marketing has more responsibility to address social injustice than ever before, according to Kilkenny woman and marketing expert Áine Connellan. Connellan has built up a decade’s worth of knowledge in marketing and recruitment. Now as a marketing director for Marks Sattin, a recruitment firm in London, she says that the industry has evolved since she started out. The world of marketing has shifted from promoting corporate identity to focusing more on reaching a personal connection with audiences, she says. “I remember years ago when I first got into marketing, people would have been into these kinds of corporate videos. You…

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