Google ‘Fastway Couriers Dublin’ and you’ll see around 1,200 online reviews giving the business an average rating of one and a half stars out of five. While there are a good few four and five star reviews in the mix, dissatisfied customers complaining about delayed deliveries, mixed up parcels, and lost items clearly outweigh satisfied customers in the aggregated results. Online ratings may or may not provide a fair reflection of a company’s performance. Some reviews are fake, others are influenced by bias and herd instincts. Nonetheless, they are a reality of modern business shown to influence potential customers. In…

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