Maximum Media’s entry into the UK market in 2015 has long been regarded as a success. It has grown audience numbers at its Joe.co.uk site and its social media followers into the tens of millions. It built revenues up to almost €7.5 million and Deloitte recently valued the unit at a handsome €15 million. Now, however, Joe Media, a British company that owns the business in the UK, has fallen into administration following a move by Beach Point Capital, a cash-flow lender that funnelled millions to the Niall McGarry-controlled media group. The move comes just days after the lender applied…

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