If you’re interested in learning how to build something great there’s an illuminating exchange in the Harvard Business Review’s 2017 interview with comedian Jerry Seinfeld. It goes like this: HBR: You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could McKinsey or someone have helped you find a better model? JS: Who’s McKinsey? HBR: It’s a consulting firm. JS: Are they funny? HBR: No. JS: Then I don’t need them. If you’re efficient, you’re doing it the wrong way. The right way is…

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