The Key Employee Engagement Programme (Keep) is a scheme that the Government likes to talk a lot about, but that not a lot of people like to use. The programme was introduced in Budget 2019 to help small and medium-sized companies attract and retain key staff using share-based remuneration. It has been namechecked in pretty much every budget speech by the finance minister ever since. Almost everyone agrees that it is a good idea. Start-ups in the software and technology sectors compete with global giants like Facebook and Microsoft for top-notch engineers and programmers. They are often outmuscled on salary,…

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