It was pitch time at Food Works, the state-backed accelerator programme for globally scalable food and drinks start-ups, and husband-and-wife team Deirdra “Dee” and Jeff Schroeder were extolling the virtues of Good Brew, their coffee-based canned cold brew beverage business. Aimed at Generation Z and older consumers, the Schroeders believed their vitamin-enriched plant-based drinks could become a challenger brand in a market that was booming in the United States. Listening to their pitch, which took place in May, was Frank Gleeson, the former chief executive of Aramark North Europe, the facilities management and catering business with 14,500 employees across 1,800…

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