Seven years ago Niall McGrath was on holiday with family in Italy enjoying a pizza. His seven-year-old son started drawing a pizza-based cartoon figure which he named Slicey.  McGrath, an experienced food entrepreneur and marketeer, was struck by the name and wondered if he could build a brand around it.  When he got home he registered the name everywhere in the world bar the United States. But McGrath was busy doing other things. His career was hectic, so he left the pizza idea on the back burner.  At the time, McGrath and his friend Tom Gannon were building a nutrition…

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