Six months ago, Aoibhín Lennon, became director of the Outdoor Media Association (OMA), the representative group of five big out-of-home advertisers. An important player in the Irish advertising industry, its members Clear Channel, Global, JCDecaux, PML Group, and Talon. Combined, they influence what we see each day in public spaces – from a billboard on the side of a building to digital signage in a shopping centre,, and from the side of a bus stop to the exterior or interior of public transport.  It is a powerful medium with about 2.4 million people seeing outdoor advertising in the previous week, according…

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