Stories
The way Tom Keogh tells it, a series of happy accidents helped him propel a 200-year-old family business into new directions, new markets, and new territories. He launched his family’s eponymous crisps because, he says, potato sales were declining and he needed to find another practical use for the potatoes growing on his family’s 400-acre farm in north Dublin. As for the groundbreaking move to sell Keogh’s Crisps directly beside Keogh’s potatoes in the vegetable aisle of supermarkets, Keogh says it was simply because it was the only spot where space was available and that he had good relationships with…
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