Like many entrepreneurs, Conor Sheridan faced what he would later describe as a “fork-in-the-road” moment. Mad Egg, the chicken-focused restaurant chain he had launched with Stephen O’Reilly in 2018, was expanding quickly. Sheridan wanted to accelerate the growth and roll out more outlets. But expansion costs money, and, until then, Sheridan had bootstrapped the business from cash flow. He had several options, all of them imperfect. He could continue to expand from cash flow, but he recognised that this would limit his ambitions. A private equity firm was ready to write a cheque, but Sheridan did not want to cede…
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