The clean beauty industry continues to evolve from a niche micro trend into an unstoppable sector. Estimated at $7 billion in 2022, clean beauty is expected to double to more than $14 billion by 2028. And in Co Kildare, a former Dragons’ Den contestant is growing her slice of this expanding pie. The reason for this explosive growth? Corporate marketing, sure, but also consumer demand for effective products that are safe not only for people, but also for the planet. Guilt-free skin, guilt-free conscience. Research consultancy Brandessence estimates that one-third of the US beauty market is now labelled clean, with an increase of…

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