“Soccer Moms and Sad Dads” are the target market for A Little and Often, a gifting retailer specifically for older people.  The e-commerce site started by Irish husband and wife duo Serena Lawless Tallon and Niall Tallon is the only one of its kind in Ireland and the UK.  It features gifts and products specifically curated for older people – think jewellery that uses magnetic clasps rather than fiddly little catches, clothes that can withstand the 60-degree industrial washes of care homes and pyjamas that are designed for ease of changing and medical attention.  “The products are modern, not twee,”…

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