The Ryder Cup is one of those rare sporting events that draws interest way beyond the standard fan base for the sport in question. So, while professional golf has weekly events around the world, interest peaks around only a few of them annually and then every two years the Ryder Cup further extends interest in the sport.  It’s interesting how seldom sport’s power to influence change, to mould behaviours, is mined. That seam of opportunity it so often represents is rarely used by the federations that generally need financial support or by governments or agencies that need to build public…

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